Strawberry Chooses Flexkeeping to Completely Automate its Operations

The Nordic’s largest hotel group invests in automating its operations to drive profitability and staff wellbeing.

Flexkeeping, the innovative hotel operations platform, has been selected to enhance efficiency, increase service quality, and improve staff satisfaction across Strawberry’s diverse portfolio. The chain’s 245+ properties range from boutique hotels to 800+ room establishments, including culturally significant sites with intricate architecture, posing unique operational challenges.

The decision to adopt Flexkeeping comes as part of Strawberry's commitment to innovation and choosing the right technology to manage operational costs. With Flexkeeping, work is allocated automatically, guest services are digitally assigned, and staffing forecasts are more accurate—ultimately optimizing operational workload and labour costs. 

"Flexkeeping integrated seamlessly into our existing tech stack and was 100% stable from day one. The positive impact on staff satisfaction was immediate,” said Sven Ephithite, Director of Tech Hotel Openings and Systems at Strawberry.

Through Flexkeeping’s automation tools, Strawberry properties now schedule tasks, housekeeping, and guest services based on guest reservation data, significantly mitigating the risk of costly miscommunication and reduced service quality. “We now have a better understanding and control over why we didn't reach our efficiency targets, so we can improve in the future,” said Iluta Skromane-Almo, Style Manager at Clarion the HUB.

Partnering with Flexkeeping aligns with Strawberry’s strategic focus on growth, guest experience, and caring for the environment. The platform provides data-driven insights and operational transparency, enabling more informed decision-making. Flexkeeping also supports sustainable practices by reducing resource and paper usage across departments.

Ephithite adds: "Flexkeeping delivers beyond hotel operations. It’s becoming a tool to provide more personalized services for our guests. It facilitates real-time information between departments and improves response times, ultimately elevating the overall guest experience."

“We are very proud of the vote of confidence that Strawberry has put in us,” said Flexkeeping CEO Luka Berger. “It is fantastic to work in such an open and driven environment, where it is evident on a daily basis that we are building the future of hospitality together."

Ephithite echoed this sentiment: "Very early on in the process, we recognized that the culture at Flexkeeping is very close to our own. Their ability to collaborate effectively and challenge us has shown they are the right partner for what we want to build in the future.”

About Flexkeeping:

Flexkeeping is a leading hotel operations platform designed to automate everyday tasks, improve team communication, and boost hotel efficiency. Trusted by top hotels globally, Flexkeeping’s intuitive tools help properties save time, cut costs, and deliver outstanding guest experiences. Learn more at www.flexkeeping.com. 

About Strawberry:

Strawberry, formerly known as Nordic Choice Hotels, is a renowned hotel chain with 245+ hotels and over 20,000 employees across the Nordic region. Strawberry has become a trusted name in the hospitality industry, strongly focusing on quality, sustainability, and guest satisfaction. The group offers a diverse portfolio of hotels, ranging from budget-friendly to luxurious properties, catering to various traveler preferences. Strawberry has won several awards and recognitions for its commitment to sustainability, guest experience, and innovation in the hospitality industry.