Flexkeeping Expands Automated Services Across Valamar’s Entire Portfolio

The expansion demonstrates Flexkeeping’s commitment to helping hospitality leaders innovate and delight guests.

Flexkeeping, the leading hotel operations platform, has successfully implemented its Automated Services engine across Valamar’s entire portfolio of properties. This milestone highlights Flexkeeping’s mission to empower hospitality brands with smart automation that delivers tailored guest experiences at scale.

By integrating Automated Services directly with OPERA, Flexkeeping enables Valamar to provide personalized amenities and fulfill special requests consistently across departments. The automation framework ensures that guest preferences and service triggers are automatically communicated to housekeeping, front office, and F&B teams—eliminating inconsistencies and manual coordination.

"Personalization isn’t just a luxury anymore—it’s an expectation. Our goal is to deliver this at scale without compromising on quality or consistency. Automated Services makes that possible,” says Tamara Hrvatin, Room Division Director at Valamar Riviera d.d.

With evolving guest expectations, Flexkeeping’s smart automation solutions put partners like Valamar at the forefront of delivering high-touch hospitality with tech-enabled precision.

About Valamar:

Valamar is the leading tourism company in Croatia and one of the most respected names in European hospitality, operating a diverse portfolio of hotels, resorts, and campsites known for exceptional guest service and innovation.

About Flexkeeping:

Flexkeeping is a leading hotel operations platform designed to help hospitality teams streamline workflows, automate services, and elevate the guest experience. Trusted by top brands across Europe and beyond, Flexkeeping empowers hotels to deliver operational excellence with ease.

Book a demo to see Automated Services in action.