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How WestCord Found Its “Operational Answer” (And 283% ROI) With Flexkeeping

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By automating and digitizing the way they work, WestCord Hotels saw a significant boost in efficiency and guest experience. 

For Maurits Bots, ICT Specialist for WestCord Hotels, the beating heart of hospitality is about more than technology—it’s about people. Managing 15 hotels with 2,000 rooms spread across the Netherlands, Maurits knows better than anyone how crucial it is to connect frontline teams, guests, and systems in a seamless flow. For this, he calls Flexkeeping their “operational answer”.

Locking in the sweet spot.

“Flexkeeping helps us find the sweet spot between efficiency and ultimate guest experience,” Maurits explains. “It’s not about replacing the receptionist. It’s about helping them do their job better, faster, and smoother, with fewer mistakes.”

Before Flexkeeping, housekeeping operations were hindered by language barriers, miscommunication, and lost time.

“Imagine having to translate cleaning instructions between 8 languages. Now our teams just write in their own language, and Flexkeeping translates automatically. That feature alone is invaluable.”

Transformation, starting with towels.

One small example sums up the impact: a guest requests fresh towels via WhatsApp. Before, the request might pass through reception, be scribbled on paper, then handed off to housekeeping—adding mistakes and delays. 

Now, thanks to seamless integration with runnr.ai and Mews, the message flows instantly through Flexkeeping to the right person on the right floor, who delivers towels within minutes.

“Guests are shocked. They say, ‘I just asked, and it’s already here!’ That’s the magic.”

Live data changed everything.

Real-time data has transformed how supervisors run their teams. “We used to clean VIP rooms first, whether they were ready or not. Now, we clean the rooms that are actually ready, based on live data. That alone has changed our entire cleaning culture.”

Teams now experience less stress, more accuracy, and more time for what matters—making guests feel welcome. 

“Flexkeeping is our operational answer. It’s the difference between a good day and the best day ever.”

Shockingly fast onboarding.

For a group with so many different properties and standards, onboarding new systems could have been a nightmare. But with Flexkeeping, Maurits was blown away. 

“We onboarded over 230 rooms in just two or three hours. The team understood what we needed even when we didn’t have all the answers yet. That was shocking—in the best way.”

A culture of ease and joy.

Today, WestCord runs smoother, communicates better, and supports its multicultural teams in ways that simply wouldn’t be possible with paper spreadsheets. 

“If Flexkeeping disappeared tomorrow, we’d fall back to chaos—papers, handwritten notes, language barriers. The fun would be gone. And in housekeeping, where the work is already hard, that joy really matters.”

Advice for hotels considering a change.

Maurits’ advice is simple: “Start small, pick a process, and begin. Don’t wait for the perfect plan—just take out the middlemen and let automation do what it does best. Otherwise, you’ll be left behind.”

Huge results at Hotel Jakarta.

WestCord’s unique and sustainable 200-room property in the heart of Amsterdam is a prime example of Flexkeeping’s impact. Here are just a few of the improvements Hotel Jakarta experienced:

93% more productive.

Mobile task management, auto translations, and a 95% drop in phone calls gave the team all the tools they needed to get things done faster and better. 

63% faster work allocation.

The process that used to take an hour or more each day now takes about 20 minutes (or less).

84% of time saved.

Real-time visibility into where housekeepers are and which rooms have been cleaned has freed up almost 90% of the time supervisors used to spend on communication and follow-ups. 

283% return on investment.

Actionable analytics help management avoid excess costs and improve profitability. 

Want the full story? Download the case study to discover how Hotel Jakarta leaned into our platform and came out on the other side a transformed operation.

 

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