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Automation · Feb 19, 2025

Automated Services: The Tech Breakthrough That Puts Personalization on Autopilot

The Flexkeeping Team

Meet Automated Services: the industry-first tech solution that leverages PMS data to automate service tasks.

Hotel groups worldwide, including Strawberry, are already using Automated Services to deliver personalized guest experiences, supercharge efficiency, and make life easier for staff. 

The next level of personalization in hospitality.

Imagine personalizing every guest stay—without doing all the manual admin behind the scenes. Automated Services makes it possible. 

Here’s how it works:

Let’s say a family books a weekend stay. Their reservation includes a child under 2, so they’ll need a baby cot upon arrival.

Automated Services instantly pulls the reservation data from the property’s PMS. It identifies the need, schedules the tasks required to deliver the baby cot, and assigns them to the correct departments—with all the relevant dates and details. 

The family arrives to find a baby cot in the room, without ever having to ask. 

Your team saves countless minutes of admin (and operational headaches) to make it happen.

The most efficient (and profitable) your team has ever been.

For any service to be delivered, a lot of steps need to go off without a hitch. The front desk or guest service desk needs to identify the task, manually input it, communicate it to each department, and follow up (usually more than once) to make sure it’s delivered correctly and on time.

That’s a lot of work—and a lot of margin for error.

Flexkeeping’s Automated Services streamlines everything. It eliminates the manual busy work and all the costly human error that comes with it. It builds a bridge between departments, helping them collaborate without friction. And it gives the team more time to focus on doing their best work.

 

»If Automated Services disappeared, it would be a big step back for us. We would have to revert to the way we used to work, add a lot of steps, be more prone to errors, lower our service quality, and have less satisfied staff. It’s something we rely on a lot right now.«

— Marcos Vila, Front Desk Manager at Villa Copenhagen

The personalization possibilities are endless.

Personalization is the future of hospitality. Now more than ever, guests expect hotels to anticipate their needs and tailor experiences to them. Automated Services gives hotel teams the power to do just that.

Picture this:

  • A guest wakes up on their birthday to find a cake and card at their door.
  • A repeat guest finds extra pillows on their bed since they requested it during their last stay.
  • Newlyweds arrive to complementary bubbles and a dinner voucher.
  • A VIP guest checks in to find their favourite box of local chocolates, plus a handwritten note.

This is the level of personalization that sets properties apart in today’s market. From 5-star reviews to repeat bookings, smart hoteliers know how far special touches can go. Automation is the secret sauce that makes it scaleable. 

Become a revenue-generating machine.

Hyper-personalization is an untapped revenue source in hospitality today. Front-line staff, from housekeepers to bartenders, discover valuable guest preferences daily. But they have no efficient way to turn those discoveries into real service moments. 

Now imagine Flexkeeping is in every staff member’s pocket. Suddenly, the entire team is empowered to spot special touches—and create automations to deliver on them. This opens the door to targeted upsell opportunities, a new level of guest loyalty, and accelerated business growth.

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